ZWIFT RACING LEAGUE
BROADCAST GRAPHICS DESIGN & TITLE SEQUENCE
Towards the end of 2020, Zwift launched Zwift Racing League, the global major league of virtual bike racing, and they sought a graphics treatment to match. We designed a full broadcast graphics package for them, staying faithful to the wider brand guidelines, in modular form so that different iterations could be used for different racing properties. This included profiles, time gaps, treatment for rider cams and rider cards. Beyond this, we created a modular opening title sequence for 3 similar, but different shows for the Zwift Racing League, alongside a package of wipes, transitions and stings.