Hattrick is a Farsi-language live football television show, broadcast weekly from Iran International, focusing on the Persian Gulf Pro League. The target audience are football fans in Iran, including women and men of all ages. Chapter 3 led the creation of the visual identity for the show, building a completely new and fresh concept for a world class football show from scratch. The bright colour palette was selected for a fresh contemporary feel to appeal to a youthful audience. We delivered a full broadcast graphics package including titles, bumpers, stings and wipes, set branding and a comprehensive on-screen match graphics system. We also designed and built Augmented Reality sequences to facilitate in-studio discussion on team formations, player profiles, and geographical explainers amongst others.