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FORMULA E SEASON LAUNCH FILM

We were tasked with delivering a one minute season launch promo for Formula E's sixth season, focusing on this year's prestigious grid, which includes four German automotive superpowers Porsche, Mercedes, BMW and Audi alongside young teams born into the era of electric racing.  We used a pinball machine as the setting for the teams to compete against each other and had six weeks from green light to finalise the concept, storyboard the idea and then build the pinball world, choreograph the action and bring the idea to life.  Deliverables included formats for broadcast, digital platforms including YouTube, Instagram and Facebook, and we also provided bespoke edits for each team to publish across their own platforms.

PROJECT STILLS

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