BBC International Cricket
TITLE SEQUENCE, SHOW BRANDING AND ON-SITE DAILY DESIGN
Our aim with the design for the BBC Cricket highlights show was to ensure that it appealed to a wide audience, and presented cricket as an inclusive sport, as well as to try and capture the elation of the nation as elite sport returned to our lives following the Covid-19 March 2020 lockdown.
The end result is full of action with different type layouts, image treatments and a vibrant colour palette. The titles
highlight global superstars from both the men's and women's games, as well as featuring shots of young children just getting into the sport. In addition, it draws upon cricket landmarks from across the country. The titles were created to be interchangeable and so are updated for every change of series and team.
Alongside the titles we created a package of stings, wipes, match summaries and more to run throughout every programme. We were also on-site every day of the test series across the summer, creating bespoke and fast turnaround content for each evening's highlights show.
[Map imagery courtesy of ESRI]